Notice the In-Heat Wheat in the picture from this Brewer’s Association press release. We are taking over the world one beer at a time!
FOR IMMEDIATE RELEASE
American Craft Beers featured at July 4th opening of new U.S. Embassy in Berlin, Germany
Export Development Program helps promote sales of American Craft Beer in the U.S.
Boulder Colorado. • July 15, 2008 —Beer from American craft brewers flowed in Berlin as dignitaries from Germany and the U.S. gathered to open the new U.S. Embassy on the Pariser Platz square. The July 4th event was attended by over 4,500 guests including current German Chancellor Angela Merkel, former President George H. W. Bush, and former ministers of the German government. Today, exported beer from American craft brewers is in demand with over 50% more sales in 2007 than in 2006.
Photo Caption: Bobby Richey, Sue Timken, Ambassador Timken, and Sam Bessinger show off American Craft Beer
Click Here for a High Resolution Version of Image
“We wanted to celebrate the return of the U.S. Embassy to its historic home in downtown Berlin in a very American way,” commented Bobby Richey, Jr., Counselor for Agricultural Affairs for the U.S. Embassy in Berlin. “We chose to serve U.S. craft beers because they embody many of the attributes typical of U.S. agricultural products: quality and innovation.”
The Brewers Association’s (BA) Export Development Program received the request for American craft beers from Richey. The reception featured 47 different craft beer brands from 13 American craft breweries.
“The Brewers Association is very proud to be a part of the festivities surrounding the new opening of the German Embassy in Berlin. Exposure of American craft beer abroad actually increases demand in the U.S.,” stated Brewers Association Vice President Bob Pease. “To have our members’ products requested and sampled at the birthplace for many of the beer styles our members proudly brew today is a testament to the quality, flavor and diversity of American craft beer —which is increasingly being recognized as a world-class brand.”
More information about the Export Development Program can be found at: http://www.beertown.org/craftbrewing/edp.html.
Based in Boulder, Colo., U.S.A., the Brewers Association (BA) is the not-for-profit trade and education association for American craft brewers and the community of beer enthusiasts. Visit the website: www.beertown.org to learn more. The association’s activities include events and publishing: World Beer Cup®; Great American Beer Festival sm ; Craft Brewers Conference and BrewExpo America®; National Homebrewers Conference; National Homebrew Competition; American Craft Beer Week (May); Zymurgy magazine; The New Brewer magazine; and books on beer and brewing. The Brewers Association has an additional membership division of 16,000+ homebrewers: American Homebrewers Association.
[tags]Export, German Embassy, Brewers Association, flying dog, brewery[/tags]