Apr

18

Everything You Need to Know About Dead Rise OLD BAY Summer Ale

Dead Rise label w:o UPC

For 75 years, OLD BAY® been your staple seafood seasoning. To commemorate this milestone anniversary, we’ve developed a beer that will quickly earn its spot right alongside that iconic blue, yellow, and red tin. 

Dead Rise OLD BAY Summer Ale will highlight the indelible character of OLD BAY through bright and refreshing citrus hop character and a crisp, tart finish. OLD BAY is added to the whirlpool imparting a bold aroma followed by hints of flavor throughout the beer. The finish is dry, snappy, and perfect for our hot and humid summers. 

Our brewers worked with the spice experts at OLD BAY for six months to develop the recipe. Here are the specifics:

  • 5.6% ABV
  • 25 IBU
  • Hops: Northern Brewer, CTZ, Cascade
  • Specialty malt: Acidulated, Rye, Malted White Wheat

This Maryland masterpiece is in the brew kettle today and will be on shelves Memorial Day through Labor Day in Maryland, DC, and Virginia. 

Dead Rise features new art from Gonzo illustrator Ralph Steadman, with the iconic Maryland Blue Crab is depicted in a chaotic yet charming way that only Ralph could achieve. 

The name Dead Rise comes from deadrise boats, which are commercial fishing and crabbing vessels designed and built specifically to navigate the unique waterways of the Chesapeake Bay. The bottom near the bow is a V-shape to cut through the often-choppy Bay. Then, it flattens out closer to the stern, making it more navigable in shallow water. 

Proceeds from Dead Rise will benefit True Blue, a restaurant certification and consumer awareness program that promotes sustainably harvested Maryland Blue Crab and rewards restaurants that serve Maryland crabmeat. 

The Summer of Dead Rise awaits. 


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