Mar

14

Doggie Style: Slight Shift in Position

In 1995, when the original recipe was developed, our Doggie Style Classic Pale Ale was one of the most assertive pale ales in the market. Even though it’s never been a stranger to accolades — like being named the #1 American Pale Ale in the U.S. by The New York Times in 2010 — we recently decided to make a few changes to Doggie Style.

There is a natural evolution of craft beer styles and of the palates of craft beer drinkers that we’ve all seen as the industry continues to grow. That, combined with new hop varietals available to us, sparked an internal desire to allow Doggie Style to also evolve. Here’s what we changed specifically: 

  • Dialed back the caramel malt by 40%
  • Increased the whirlpool addition of Cascade hops from 8.5 to 20 pounds
  • Added Simcoe and Citra dry hop additions to the existing Cascade dry hop, while increasing the total dry hop by 14 pounds

The result is a more complex hop aroma, slightly lighter body, and, overall, a better-balanced beer. Our brewers were able to bring out the most desirable characteristics in each hop variety in this new recipe. As soon as we tried the first pilot batch, we were hooked. 

We have already began shipping this new recipe for Doggie Style out to our wholesalers, so you’ll see it on shelves soon. 


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